Has Perfume Changed Over the Last 50 Years?
Walk into nearly any fragrance department today and you'll discover more perfume than ever before. More launches. More bottles. More advertising. More ingredients. Yet one question continues to surface among perfume lovers:
It's a fascinating question. Not because perfume has become worse. Not because the past was somehow perfect. But because fragrance has evolved in ways most people never see. Raw materials have changed. Regulations have changed. Consumer expectations have changed. Even the philosophy behind perfume creation has changed.
After studying hundreds of raw perfume materials over the last fifteen years and creating fragrances by hand, I've developed a different perspective on this evolution. Instead of reading about it... I'd rather show you.
How Perfume Has Changed Over the Last 50 Years
A short conversation exploring why modern fragrance feels different than many perfumes from decades past.
Watch the VideoA Living Art Form
Perfume is unlike almost every other luxury product. It doesn't simply exist. It evolves. Inside the bottle. On your skin. Across seasons. Across years. Every fragrance tells a slightly different story every time you wear it.
Perhaps that's why fragrance remains one of the most fascinating artistic mediums in the world. It's alive.
